What is a Website Template?

When you’re busy launching a new online business you don’t have a lot of spare time to design and build a website from scratch. That’s why so many online entrepreneurs turn to website templates to build a website for their services, courses, blog, biz info, and more. Website templates give you the ability to customize a strategic website in a shorter amount of time and with no coding required. 

What are website templates?

Website templates are pre-designed layouts that can be easily arranged and customized into a simple yet effective website. They give you the ability to customize the brand elements (colors, fonts, imagery, copy…) but skip the coding and design work. Website templates are typically drag and drop so you can easily build a professional website that is optimized for conversion. 

How do website templates work?

The user-interface varies from platform to platform, but the basic functionality of website templates is universal. The design...

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Canva: Designed for Your Success!

branding tips canva tips Mar 07, 2022

Canva is a powerful design platform where you can create custom digital illustrations to promote your brand. It’s a favorite among online entrepreneurs and creatives because of it’s intuitive and user-friendly interface. Unlike other design platforms, Canva doesn’t require expert-level design skills - the platform actually provides hundreds of templates to help users without backgrounds in design create professional-quality content.

We love Canva because it’s designed to help you succeed. From it’s built-in brand kit to the video editing capabilities, Canva has powerful tools designed to help you create all the content you need to promote your online business.   

Canva for Online Entrepreneurs

Canva is a dynamic platform that can boost your online strategy and help you build a successful online business. There are so many ways you can use Canva to grow your business successfully. 

Social Media Content: Social media marketing is one of the...

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Website vs. Landing Page

Are you thinking about finally launching that online business you dream about?

Congratulations! This is a very exciting time for you! 

Now that you’re ready to take that leap, one of the first decisions you need to make is if you need a website, landing page, or both. Either can help you achieve a professional online presence that converts, but first you have to determine what will work best for your business. 

Websites and landing pages are very different functionally and we’ll get to that, but first let’s go over the basics.

What is a website?

A website is a multi-page platform where you can house information about your business, share resources, post blogs, connect with your audience, and more. The purpose of a website is to showcase all the aspects of your business. 

Each page or section of your website will have a different purpose. For example, you might have an About You page that tells your audience who you are and you might also have a ...

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Social Media Batching for Busy Entrepreneurs

marketing tips Feb 21, 2022

Social media is a great place to meet potential clients, find a supportive community, and showcase your amazing services! But let’s be honest… it can suck up way too much time if you don’t have a solid strategy. That’s why we use a batching strategy to churn out consistent content. 

Batching is a strategy of creating content in batches to cover a certain period of time. You can create two weeks worth of content or two months or even an entire year! Batching is essentially a productivity strategy that helps busy entrepreneurs build brand awareness and stay engaged on social media. 

How to Start Batching

Batching is a skill that takes time and practice to master. The best way to start is by scheduling the time on your calendar and sticking to it! We like to create content for two weeks at a time and that requires one full work day. Other entrepreneurs like to create content for an entire quarter which may take a full work week. The important part is...

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Must-Have Resources for Course Creators

Finding the right resources for your online business will save you so much time in the long run! The *right* resources will help you automate certain aspects of your business so you can spend more time on the things that actually move the dial.

If you’re a busy course creator, then these are the must-have resources you need to plan, create, and launch your next course, webinar, or masterclass! 

Hosting Platform

The most important tool you need is a platform to house your courses! Course creators need a space to share their tutorials, webinars, masterclasses, and events. The good news is that there are A LOT of options (Thinkific, Podia, Skillshare, Teachable…), so make sure you do your homework and test out what will work for your business long-term. 

Kajabi is our favorite hosting platform and it’s truly a wonderful platform for all course creators! It has all the built in tools you need to plan, promote, and launch your courses: 

  • Landing pages...
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Marketing vs. Branding

So let’s talk about a big one: marketing vs branding.

You’ve probably been hit with a lot of buzzwords like ROI, synergy, retargeting… and so many others that by now you’ve created your own little biz-lingo dictionary. And it’s also likely that marketing and branding are the two words you see and hear most often. 

Marketing and branding often get lumped together, but they are very different. 

  • Marketing is the actions and strategies you implement to bring your audience to your offers. 
  • Branding is everything that makes your business unique and special - your purpose, vision, values, and goals.

Think of it like this: marketing is how you attract your audience and branding is how you convert them into loyal clients. 

Which comes first?

Some entrepreneurs believe that the first step to building a successful business is to immediately start marketing their offers… but, without a solid branding strategy, it’s very difficult...

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How to Create a Brand Kit

branding tips Jan 31, 2022
Putting together a comprehensive brand kit is one of the best decisions you will make for your business. You can get a done-for-you brand kit or you can build one from scratch - either way, your brand kit is going to save you so much time and help you build a recognizable brand. 
A brand kit organizes all of your brand elements: logos, brand marks, color palette, typography, and brand imagery. A comprehensive, or all-inclusive, brand kit includes all of those core visual elements as well as templates to help you quickly create content for any platform - social media templates, email templates, website templates, lead magnets, and workbooks to name a few. 
Your brand kit should also include brand guidelines for how and when to use your visual elements. For example, you may have a main logo and several brand marks - your brand kit should include guidelines for when and how to use each iteration of your logo. Your brand guidelines are...
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How To Create Brand Recognition

branding tips Jan 26, 2022
It’s no secret that brand recognition is key to the long-term success of your business. Building a recognizable brand is how you create know, like, and trust with your audience. When consumers see a brand they recognize, they are more likely to stop scrolling, consume the content, and connect with the creator. So, building brand recognition is a necessary step in building your dream business!
What is brand recognition?
First, let’s talk about branding in general. Branding is everything about your business that makes it unique - your values and goals, your visual elements, and your overall client experience. It’s every little detail you pour into creating a unique and special experience for your clients - from your gorgeously designed website to your offboarding experience and everything in between! 
Brand recognition is the end-goal of branding - it’s the ability of your audience to identify your brand without you explicitly saying...
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Why Templates are Useful for Busy Entrepreneurs

By now, you’ve probably started feeling the pressure to churn out more and more content to promote your offers and build brand awareness. The demand for marketing and branding content is at an all time high: 85% of marketers say the demand for content has increased in the past year, and a staggering 87% of consumers want personalized content. With such a high demand for personalized content, more and more marketers and creatives are relying on templates to produce more content. 
Templates allow you to create relevant marketing and branding content quickly. And with 52% of consumers saying they would switch brands for a more personalized experience, it’s up to marketers and creatives to produce content that speaks directly to their target audience. Creating consistent content from scratch is way too time-consuming, and one of the biggest reasons for the high demand for professionally designed templates. 
Who uses templates?
Marketers and...
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Canva Hacks for Busy Entrepreneurs

canva tips Jan 10, 2022
If you are a busy online business owner, then you understand the importance of time management. And you also understand how much time it takes to create branding and marketing content that promotes your business. With all those tasks piling up, finding ways to save time is ESSENTIAL! And that’s one of the biggest reasons online entrepreneurs love Canva. It’s user-friendly interface and intuitive design are perfect for busy small business owners who need to create content fast. 
The best part about Canva is that it’s built to help you succeed! There are so many great hacks built into Canva to help you create content that sells your offers. Whether you’re a beginner or expert level designer, these Canva hacks will help you quickly create on-brand content that converts!  
Image Background Remover
The Image Background Remover tool is perfect for creating branded content! Do you remember those expensive (yet, so worth it!)...
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