ClickUp for Small Businesses
Dec 13, 2021
We are always eager to learn about new technologies and tools that are designed to optimize workflow. When you’re running an online business, efficiency is EVERYTHING and we love to save time! There are several software tools that we couldn’t function without but our project management tool, ClickUp, is arguably the most essential.
ClickUp is our ultimate tool for organizing and managing projects, and it works for any sized business in any industry. It’s a cloud-based platform that centralizes all the aspects of your business and helps you organize your overall business goals. Clickup offers all the tools you need to efficiently manage tasks and visualize progress. The most notable features are the time management tools, task management tools, and team collaboration tools.
The time management tools allow you to set goals and track your progress. We love this feature because it helps us stay on top of deadlines and keeps us on track for our overall...
Tips for Creating Video Content in Canva
Dec 07, 2021
If you’ve been on Instagram for a while, then you know how huge the change was going from sharing photos to videos. It’s shaken our community and forced us all to shift our marketing strategies. But creating videos can be quite tasking and obviously we don’t want to be on camera every day (who does?), so we found a solution using Canva!
Creating reels/stories in Canva is a great way to get new content without having to be front and center every day. Using Canva to design your video content is super simple - especially if you love to repurpose. You can easily recycle some of those old but great posts, blogs, and email campaigns you’ve already created for your online business.
Now, some of you may still be fighting the video content frenzy - and we get it! But Instagram has made it very clear that videos are here to stay. The brains behind Instagram are constantly making updates to encourage users to post more video content....
Female Entrepreneurs and The Great Resignation
Nov 29, 2021
As the year comes to an end one thing is certain, the shift from corporate jobs to freelance work is permanent and growing. Over the last year, more than two million Americans decided to leave the traditional 9-5 and transition to freelance work. There are obvious reasons why this massive movement took off but many economists and employers assumed normalcy would return. However, there is little evidence suggesting that workers will go back to business as usual.
Over the past year, women left the workforce en masse. Overworked and under-appreciated, many chose to leave their careers in search for some balance. Freelance work gives women the opportunity to pursue their passions, build a career, and live a full life. Female entrepreneurs have more control over their daily lives and a greater earning potential. There are no barriers when you own your own business; you get to set the rules and decide how you spend your time.
Of course owning a business is challenging...
Tips for Social Media Marketing
Nov 16, 2021
Marketing on social media has proven to be very effective with 57% of consumers saying they follow brands on social media to learn more about a business. There are over 4.2 billion active social media users and they spend an average of 2.5 hours on social platforms every day. Those few hours that users are online each day presents a huge opportunity for small business owners. It gives you the chance to show off your amazing offers for little to no money and a small amount of time.
So you may be wondering if it’s time to start marketing your services on social media. Or maybe you want to learn how to get the most out of the time you’ve already committed to social media marketing. Either way, you’ve found a good starting point.
The truth is that social media marketing can be very successful for your online business if you choose the right platform(s), build a marketing strategy that works for your business, and you are engaging and...
How To Optimize Your Client Experience
Nov 04, 2021
Creating a positive client experience is so important for your business. It helps promote loyalty and encourages your clients to vouch for your services. Every touch point from onboarding through offboarding needs to be carefully curated for an ideal experience for your clients.
Each step of the client journey takes valuable time that you may not have, so we wanted to share some tips on how to improve your client experience AND save time. If you’re just getting started with your online business, then this is a great outline for setting up your client experience. Or maybe you're just looking for ways to save time and scale your business. Either way, these tips are for you!
Automation is AWESOME!
There are so many great tools designed to help you automate at each step of your funnel. Email campaigns, scheduling, invoicing… pretty much any touch point with your client can be automated with the right tools.
We prefer using Kajabi...
The Benefits of Kajabi and Why You Should Switch
Oct 28, 2021
Running a business and selling your offers online requires using the right tools. Any entrepreneur can tell you from experience that marketing strategies will only take you so far - you have to have a solid offer and you need the right tools to get it out there.
Kajabi is a great platform for entrepreneurs and service providers to host and market their offers online. Kajabi has all the resources you need to create and sell online courses, programs, and other digital products. It’s an ideal one-stop-shop for service providers and entrepreneurs who don’t have time for multiple platforms. Kajabi is designed to help you run your online business in one spot with more integrations than any competitor. You can build your website, courses, digital products, and marketing strategies all in one place!
It’s all about functionality!
Of course with any online platform there are pros and cons and we will go over those, but first let’s talk about...
Canva Keyboard Shortcuts
Oct 26, 2021
Time is your most valuable resource and we love to help you save it! That’s why Canva is our favorite graphic design platform. It’s designed to save you time when creating content for your online business. There are tons of keyboard shortcuts built into Canva that will speed up your workflow and make content creation a breeze.
We’ve put together a list of all the keyboard shortcuts that are built into Canva. The commands are very easy to remember over time, but it may be helpful to keep a list at your workspace. There are small variations for Mac vs. Window users, but the geniuses behind Canva have you covered either way.
If you’re already using Canva, then you’re probably familiar with some of these. But for our novices, we’ve put together a free PDF full of Canva keyboard shortcuts. To access the free PDF go to our resource page and download the PDF or click here to be redirected to our resource page. We hope these...
How to use Canva to Grow Your Business
Sep 01, 2021
Let’s talk about Canva!
By now you’ve probably at least heard about Canva, but you may still be wondering if it’s a good tool to add to your box. The answer is YES! If you want to engage with your audience and build a recognizable brand, Canva is your new best friend.
What is Canva?
Canva is a platform where you can create all the content you need to run your business. It’s a free graphic design application where you can build social media graphics, posters, presentations, documents, and other visual content. It’s super easy to use and let’s your creative side shine.
Canva offers a free (yes FREE!) version that should make every business owner jump for joy. It’s truly a great tool to have in your back pocket. The user-friendly interface and intuitive design makes creating content for your business super simple. Canva also offers a Pro version that unlocks perks and makes creating content even...
How to Create a Brand Board
Aug 25, 2021
When you think about your favorite brands there are probably several images and colors that pop in your mind. And that’s on purpose! All successful businesses have one thing in common: a memorable brand. They create recognition with their audience through purposeful branding and that recognition builds trust which converts to sales.
You can (and should) implement this same strategy into your business model and it starts with a brand board!
What is a brand board?
A brand board is a concise document that contains all the visual elements of your brand. It usually includes variations of your logo, colors, typography, and graphic elements such as textures, patterns, and styled imagery. Once you create your brand board you can use it to build a brand system that will be your guiding light when creating content for your online business.
How to quickly and easily create your own brand board:
It’s easy to create a brand board, especially when using templates to...
