If you’re struggling to get your offer in front of the right audience, then a landing page might be the conversion-driver your online business needs.
Landing pages are uniquely effective for online coaches, course creators, and therapists because they’re designed to collect contact information for potential clients and drive qualified traffic to your offers.
What is a landing page?
A landing page is a web page designed for a specific purpose like capturing email subscribers, sharing offers, registering for an event, and much more.
Unlike your website which should be a multi-page overview of your business, a landing page is a simple page created for a specific marketing campaign. They typically include a single call to action (sign up for a newsletter, get access to a special offer, join a live event…) with the purpose of getting your audience to take a specific action.
Are landing pages effective?
Nearly 48% of online businesses utilize landing pages...
If you’re ready to bring your expertise to the world with a coaching program or online course, then you need a coaching platform that supports every aspect of your online business: your professional website, client management system, email marketing, and sales funnels.
The right coaching platform will make running your business easier by providing tools that not only let you streamline your entire business but also allows you to scale your business.
What to look for in an online coaching platform?
Your coaching platform should give you the ability to plan, build, and sell your offers.
Plan: The first step to building your online coaching business is to plan out your coaching program, online courses, memberships, affiliate programs… Think about how you want to connect with your audience: do you want the ability to go live, to host multiple course structures, to create communities? The right coaching platform will give you the ability to plan out your...
Content marketing on social media is a great way to connect with your target audience. The concept is really simple - you share content that builds awareness about your brand, interest in your expertise, and a desire to work with you.
You can build a content marketing strategy that moves your audience through your sales funnel and generates qualified leads - all you need is a few organization tools, a solid marketing strategy, and time on your calendar for creating content.
The amount of time you put into your content marketing strategy is totally up to you. Every business is different and every business owner has different goals, so do what works for you. Once you determine how much time you want to allocate, you can start organizing your ideas and building a content calendar. Here are the two marketing tools you need to get started:
Content buckets (aka content pillars) keep your content ideas organized. They’re also a great tool to help you create consistent...
Email marketing is a great way to connect with your ideal clients. It is still one of the most effective ways to find qualified leads and sell your offers, AND it can be completely automated.
You can build email campaigns that move your email subscribers through your sales funnel - and grow your online coaching business.
Why is email marketing so effective for online Course Creators and Coaches?
Email marketing is uniquely effective for course creators and coaches for several reasons.
Email marketing is more personalized than other forms of marketing. It allows you to build connections through brand storytelling - which is much more difficult on borrowed platforms like social media. You can create email campaigns that speak directly to your engaged audience and control the flow of content.
Email marketing allows you to share more value. It gives you the opportunity to show your target audience how they will benefit from working with you. You can share client success...
Email marketing helps you connect with your target audience and convert qualified leads into loyal clients. It’s one of the most cost effective marketing strategies and it can be automated to save you time. If you’re wondering if email marketing is still effective, then just look at the statistics.
Email marketing is the best way to find your ideal client as long as you implement a strategy that works for your business model. One that only brings qualified traffic to your page and converts clicks into clients. There is no one-size fits all approach to email marketing, but there are a few tips and best practices you can use.
How to build your email list
The first step is to build your list. You will need an email marketing opt in that makes your website visitors want to give you their email address....
A client welcome packet is exactly what you need to start off on the right foot with new clients. It puts a system in place that saves you and your clients a lot of time. Your welcome packet should show your clients an overview of your processes, manage expectations, and establish boundaries. It should also create excitement for your clients and reassure them they made the right decision.
You can structure your client welcome packet whatever way works best for your coaching program or online course, but there are several things it must include. These 9 onboarding details will give your clients all the information they need to successfully work with you.
It’s always good to start with a quick note to welcome your new clients. It’s your opportunity to reintroduce yourself and your business. At this point your client should already know who you are and what you do, so this is where you can build on that. You can use the welcome note to get your...
‘Does my business need a website?’ is a common question among online entrepreneurs. With social media as a viable alternative, it can be a tough call for some. The truth is there is no one-size fits all answer to this question, but there are several things you should know before you decide.
This is something we’ve planned to write about for a while now and with the latest shake up in the entrepreneurial world, we decided it’s time to finally address the pros and cons of building a professional website.
The Chaos of Borrowed Platforms
If you haven’t heard by now, you’ll likely soon be reading all about the latest big breakup between Pinterest and Etsy. What’s interesting about this latest shake up in the entrepreneurial world is the fact that there was NO WARNING! You can no longer claim your Etsy shop on Pinterest and there was no press release, update, or heads-up for the online entrepreneurs who rely on the Etsy-Pinterest...
Regardless of your niche, there is one skill that ALL online entrepreneurs must have - copywriting. Writing good copy is how you connect with your target audience and convince them to choose your brand over your competitors. So, learning how to write good copy is necessary for the success of your business.
Yes, it’s true that copywriting is a skill that requires practice and study. You have to keep up with trends, best practices, and the psychological aspect, and you have to actually put all that studying into practice! But it’s also true that your content won’t reach the right audience UNLESS your copy is targeted, clear, and persuasive.
This is something we learned very early with our business. You can have a really great offer, but if the message doesn’t hit all the right points, then you won’t be able to connect with your audience. So we put A LOT of effort into polishing up our copywriting skills, understanding the psychology, and looking at...
Email marketing is one of the most effective ways to connect with your target audience. Despite the rumors that email marketing is on the way out, it continues to be a top marketing strategy for business owners.
> 64% of small businesses use email marketing
> 4 out of 5 marketers would rather give up social media marketing
Even with other marketing strategies like social media, podcasts, and video content on the rise… email marketing shouldn’t be overlooked for many reasons.
What are the benefits of email marketing?
Email marketing continues to be a reliable strategy for sharing information, generating leads, and increasing revenue. There are 4 key reasons you should consider implementing an email marketing strategy to grow your business.
Social media is a great place to meet potential clients, find a supportive community, and showcase your amazing services! But let’s be honest… it can suck up way too much time if you don’t have a solid strategy. That’s why we use a batching strategy to churn out consistent content.
Batching is a strategy of creating content in batches to cover a certain period of time. You can create two weeks worth of content or two months or even an entire year! Batching is essentially a productivity strategy that helps busy entrepreneurs build brand awareness and stay engaged on social media.
How to Start Batching
Batching is a skill that takes time and practice to master. The best way to start is by scheduling the time on your calendar and sticking to it! We like to create content for two weeks at a time and that requires one full work day. Other entrepreneurs like to create content for an entire quarter which may take a full work week. The important part is...