Must-Have Resources for Course Creators

Finding the right resources for your online business will save you so much time in the long run! The *right* resources will help you automate certain aspects of your business so you can spend more time on the things that actually move the dial.

If you’re a busy course creator, then these are the must-have resources you need to plan, create, and launch your next course, webinar, or masterclass! 

Hosting Platform

The most important tool you need is a platform to house your courses! Course creators need a space to share their tutorials, webinars, masterclasses, and events. The good news is that there are A LOT of options (Thinkific, Podia, Skillshare, Teachable…), so make sure you do your homework and test out what will work for your business long-term. 

Kajabi is our favorite hosting platform and it’s truly a wonderful platform for all course creators! It has all the built in tools you need to plan, promote, and launch your courses: 

  • Landing pages...
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Marketing vs. Branding

So let’s talk about a big one: marketing vs branding.

You’ve probably been hit with a lot of buzzwords like ROI, synergy, retargeting… and so many others that by now you’ve created your own little biz-lingo dictionary. And it’s also likely that marketing and branding are the two words you see and hear most often. 

Marketing and branding often get lumped together, but they are very different. 

  • Marketing is the actions and strategies you implement to bring your audience to your offers. 
  • Branding is everything that makes your business unique and special - your purpose, vision, values, and goals.

Think of it like this: marketing is how you attract your audience and branding is how you convert them into loyal clients. 

Which comes first?

Some entrepreneurs believe that the first step to building a successful business is to immediately start marketing their offers… but, without a solid branding strategy, it’s very difficult...

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Why Templates are Useful for Busy Entrepreneurs

By now, you’ve probably started feeling the pressure to churn out more and more content to promote your offers and build brand awareness. The demand for marketing and branding content is at an all time high: 85% of marketers say the demand for content has increased in the past year, and a staggering 87% of consumers want personalized content. With such a high demand for personalized content, more and more marketers and creatives are relying on templates to produce more content. 
Templates allow you to create relevant marketing and branding content quickly. And with 52% of consumers saying they would switch brands for a more personalized experience, it’s up to marketers and creatives to produce content that speaks directly to their target audience. Creating consistent content from scratch is way too time-consuming, and one of the biggest reasons for the high demand for professionally designed templates. 
Who uses templates?
Marketers and...
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ClickUp for Small Businesses

marketing tips Dec 13, 2021
We are always eager to learn about new technologies and tools that are designed to optimize workflow. When you’re running an online business, efficiency is EVERYTHING and we love to save time! There are several software tools that we couldn’t function without but our project management tool, ClickUp, is arguably the most essential.
ClickUp is our ultimate tool for organizing and managing projects, and it works for any sized business in any industry. It’s a cloud-based platform that centralizes all the aspects of your business and helps you organize your overall business goals. Clickup offers all the tools you need to efficiently manage tasks and visualize progress. The most notable features are the time management tools, task management tools, and team collaboration tools.
The time management tools allow you to set goals and track your progress. We love this feature because it helps us stay on top of deadlines and keeps us on track for our overall...
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Female Entrepreneurs and The Great Resignation

As the year comes to an end one thing is certain, the shift from corporate jobs to freelance work is permanent and growing. Over the last year, more than two million Americans decided to leave the traditional 9-5 and transition to freelance work. There are obvious reasons why this massive movement took off but many economists and employers assumed normalcy would return. However, there is little evidence suggesting that workers will go back to business as usual.
Over the past year, women left the workforce en masse. Overworked and under-appreciated, many chose to leave their careers in search for some balance. Freelance work gives women the opportunity to pursue their passions, build a career, and live a full life. Female entrepreneurs have more control over their daily lives and a greater earning potential. There are no barriers when you own your own business; you get to set the rules and decide how you spend your time. 
Of course owning a business is challenging...
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Tips for Social Media Marketing

marketing tips Nov 16, 2021
Marketing on social media has proven to be very effective with 57% of consumers saying they follow brands on social media to learn more about a business. There are over 4.2 billion active social media users and they spend an average of 2.5 hours on social platforms every day. Those few hours that users are online each day presents a huge opportunity for small business owners. It gives you the chance to show off your amazing offers for little to no money and a small amount of time. 
So you may be wondering if it’s time to start marketing your services on social media. Or maybe you want to learn how to get the most out of the time you’ve already committed to social media marketing. Either way, you’ve found a good starting point. 
The truth is that social media marketing can be very successful for your online business if you choose the right platform(s), build a marketing strategy that works for your business, and you are engaging and...
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