What is a Landing Page?

If you’re struggling to get your offer in front of the right audience, then a landing page might be the conversion-driver your online business needs. 

Landing pages are uniquely effective for online coaches, course creators, and therapists because they’re designed to collect contact information for potential clients and drive qualified traffic to your offers. 

What is a landing page?

A landing page is a web page designed for a specific purpose like capturing email subscribers, sharing offers, registering for an event, and much more.

Unlike your website which should be a multi-page overview of your business, a landing page is a simple page created for a specific marketing campaign. They typically include a single call to action (sign up for a newsletter, get access to a special offer, join a live event…) with the purpose of getting your audience to take a specific action.

Are landing pages effective?

Nearly 48% of online businesses utilize landing pages...

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Why Kajabi is the best Online Coaching Platform

If you’re ready to bring your expertise to the world with a coaching program or online course, then you need a coaching platform that supports every aspect of your online business: your professional website, client management system, email marketing, and sales funnels.  

The right coaching platform will make running your business easier by providing tools that not only let you streamline your entire business but also allows you to scale your business.

What to look for in an online coaching platform?

Your coaching platform should give you the ability to plan, build, and sell your offers. 

Plan: The first step to building your online coaching business is to plan out your coaching program, online courses, memberships, affiliate programs… Think about how you want to connect with your audience: do you want the ability to go live, to host multiple course structures, to create communities? The right coaching platform will give you the ability to plan out your...

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Create, Launch, and Sell Your Online Course with Kajabi

kajabi tips May 03, 2022

If you have an expertise that you want to share with the world, then you can easily monetize your knowledge with an online course. Online courses let you share your knowledge through a digital product. You can break down a complex subject into bite-sized units so that your clients learn at their own pace.

Starting an online business can seem overwhelming. But, with the right tools, you can build a business with the knowledge you already have. 

How to start your online business:

For online course creators, choosing the right platform is the jumping off point to building a successful online business. The platform you choose to host your online courses can either set you up for success or cause a lot of headaches. So, it’s important to look at your options carefully.

Learning platforms like Kajabi, Thinkific, and Teachable give you the tools you need to turn your knowledge into a valuable product. There's a lot of options when it comes to finding the perfect...

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Does your business need a website?

‘Does my business need a website?’ is a common question among online entrepreneurs. With social media as a viable alternative, it can be a tough call for some. The truth is there is no one-size fits all answer to this question, but there are several things you should know before you decide. 

This is something we’ve planned to write about for a while now and with the latest shake up in the entrepreneurial world, we decided it’s time to finally address the pros and cons of building a professional website. 

The Chaos of Borrowed Platforms

If you haven’t heard by now, you’ll likely soon be reading all about the latest big breakup between Pinterest and Etsy. What’s interesting about this latest shake up in the entrepreneurial world is the fact that there was NO WARNING! You can no longer claim your Etsy shop on Pinterest and there was no press release, update, or heads-up for the online entrepreneurs who rely on the Etsy-Pinterest...

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How to Create a High-Converting Sales Page

Sales pages are uniquely designed to convert clicks into clients! With strategic copywriting and calls to action, your sales page can be the number one driver for signing up new clients.

So, how do you create a high-converting sales page that will do the heavy lifting for you? We’ll get to that, but first let's talk about the purpose of your sales page. 

Unlike your website, where each page has a different purpose and call to action, your sales page has one purpose… CONVERSION. No distractions like freebies, email subscriptions, or webinar signups - the only purpose is to convert. 

Your sales page should effortlessly move your audience through your sales funnel. Think of it as your hardest working employee - constantly promoting your amazing offers and converting clicks into clients. 

Now, let’s create a high-converting sales page! 

Your sales page is a place where your potential clients decide whether or not to work with you, so you should...

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What is a Website Template?

When you’re busy launching a new online business you don’t have a lot of spare time to design and build a website from scratch. That’s why so many online entrepreneurs turn to website templates to build a website for their services, courses, blog, biz info, and more. Website templates give you the ability to customize a strategic website in a shorter amount of time and with no coding required. 

What are website templates?

Website templates are pre-designed layouts that can be easily arranged and customized into a simple yet effective website. They give you the ability to customize the brand elements (colors, fonts, imagery, copy…) but skip the coding and design work. Website templates are typically drag and drop so you can easily build a professional website that is optimized for conversion. 

How do website templates work?

The user-interface varies from platform to platform, but the basic functionality of website templates is universal. The design...

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Website vs. Landing Page

Are you thinking about finally launching that online business you dream about?

Congratulations! This is a very exciting time for you! 

Now that you’re ready to take that leap, one of the first decisions you need to make is if you need a website, landing page, or both. Either can help you achieve a professional online presence that converts, but first you have to determine what will work best for your business. 

Websites and landing pages are very different functionally and we’ll get to that, but first let’s go over the basics.

What is a website?

A website is a multi-page platform where you can house information about your business, share resources, post blogs, connect with your audience, and more. The purpose of a website is to showcase all the aspects of your business. 

Each page or section of your website will have a different purpose. For example, you might have an About You page that tells your audience who you are and you might also have a ...

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How To Optimize Your Client Experience

branding tips kajabi tips Nov 04, 2021
Creating a positive client experience is so important for your business. It helps promote loyalty and encourages your clients to vouch for your services. Every touch point from onboarding through offboarding needs to be carefully curated for an ideal experience for your clients. 
Each step of the client journey takes valuable time that you may not have, so we wanted to share some tips on how to improve your client experience AND save time. If you’re just getting started with your online business, then this is a great outline for setting up your client experience. Or maybe you're just looking for ways to save time and scale your business. Either way, these tips are for you!
Automation is AWESOME!
There are so many great tools designed to help you automate at each step of your funnel. Email campaigns, scheduling, invoicing… pretty much any touch point with your client can be automated with the right tools. 
We prefer using Kajabi...
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The Benefits of Kajabi and Why You Should Switch

kajabi tips Oct 28, 2021
Running a business and selling your offers online requires using the right tools. Any entrepreneur can tell you from experience that marketing strategies will only take you so far - you have to have a solid offer and you need the right tools to get it out there. 
Kajabi is a great platform for entrepreneurs and service providers to host and market their offers online. Kajabi has all the resources you need to create and sell online courses, programs, and other digital products. It’s an ideal one-stop-shop for service providers and entrepreneurs who don’t have time for multiple platforms. Kajabi is designed to help you run your online business in one spot with more integrations than any competitor. You can build your website, courses, digital products, and marketing strategies all in one place!
It’s all about functionality!
Of course with any online platform there are pros and cons and we will go over those, but first let’s talk about...
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