If you’re struggling to get your offer in front of the right audience, then a landing page might be the conversion-driver your online business needs.
Landing pages are uniquely effective for online coaches, course creators, and therapists because they’re designed to collect contact information for potential clients and drive qualified traffic to your offers.
What is a landing page?
A landing page is a web page designed for a specific purpose like capturing email subscribers, sharing offers, registering for an event, and much more.
Unlike your website which should be a multi-page overview of your business, a landing page is a simple page created for a specific marketing campaign. They typically include a single call to action (sign up for a newsletter, get access to a special offer, join a live event…) with the purpose of getting your audience to take a specific action.
Are landing pages effective?
Nearly 48% of online businesses utilize landing pages...
If you’re ready to bring your expertise to the world with a coaching program or online course, then you need a coaching platform that supports every aspect of your online business: your professional website, client management system, email marketing, and sales funnels.
The right coaching platform will make running your business easier by providing tools that not only let you streamline your entire business but also allows you to scale your business.
What to look for in an online coaching platform?
Your coaching platform should give you the ability to plan, build, and sell your offers.
Plan: The first step to building your online coaching business is to plan out your coaching program, online courses, memberships, affiliate programs… Think about how you want to connect with your audience: do you want the ability to go live, to host multiple course structures, to create communities? The right coaching platform will give you the ability to plan out your...
If you have an expertise that you want to share with the world, then you can easily monetize your knowledge with an online course. Online courses let you share your knowledge through a digital product. You can break down a complex subject into bite-sized units so that your clients learn at their own pace.
Starting an online business can seem overwhelming. But, with the right tools, you can build a business with the knowledge you already have.
How to start your online business:
For online course creators, choosing the right platform is the jumping off point to building a successful online business. The platform you choose to host your online courses can either set you up for success or cause a lot of headaches. So, it’s important to look at your options carefully.
Learning platforms like Kajabi, Thinkific, and Teachable give you the tools you need to turn your knowledge into a valuable product. There's a lot of options when it comes to finding the perfect...
‘Does my business need a website?’ is a common question among online entrepreneurs. With social media as a viable alternative, it can be a tough call for some. The truth is there is no one-size fits all answer to this question, but there are several things you should know before you decide.
This is something we’ve planned to write about for a while now and with the latest shake up in the entrepreneurial world, we decided it’s time to finally address the pros and cons of building a professional website.
The Chaos of Borrowed Platforms
If you haven’t heard by now, you’ll likely soon be reading all about the latest big breakup between Pinterest and Etsy. What’s interesting about this latest shake up in the entrepreneurial world is the fact that there was NO WARNING! You can no longer claim your Etsy shop on Pinterest and there was no press release, update, or heads-up for the online entrepreneurs who rely on the Etsy-Pinterest...
Sales pages are uniquely designed to convert clicks into clients! With strategic copywriting and calls to action, your sales page can be the number one driver for signing up new clients.
So, how do you create a high-converting sales page that will do the heavy lifting for you? We’ll get to that, but first let's talk about the purpose of your sales page.
Unlike your website, where each page has a different purpose and call to action, your sales page has one purpose… CONVERSION. No distractions like freebies, email subscriptions, or webinar signups - the only purpose is to convert.
Your sales page should effortlessly move your audience through your sales funnel. Think of it as your hardest working employee - constantly promoting your amazing offers and converting clicks into clients.
Now, let’s create a high-converting sales page!
Your sales page is a place where your potential clients decide whether or not to work with you, so you should...
When you’re busy launching a new online business you don’t have a lot of spare time to design and build a website from scratch. That’s why so many online entrepreneurs turn to website templates to build a website for their services, courses, blog, biz info, and more. Website templates give you the ability to customize a strategic website in a shorter amount of time and with no coding required.
What are website templates?
Website templates are pre-designed layouts that can be easily arranged and customized into a simple yet effective website. They give you the ability to customize the brand elements (colors, fonts, imagery, copy…) but skip the coding and design work. Website templates are typically drag and drop so you can easily build a professional website that is optimized for conversion.
How do website templates work?
The user-interface varies from platform to platform, but the basic functionality of website templates is universal. The design...
Are you thinking about finally launching that online business you dream about?
Congratulations! This is a very exciting time for you!
Now that you’re ready to take that leap, one of the first decisions you need to make is if you need a website, landing page, or both. Either can help you achieve a professional online presence that converts, but first you have to determine what will work best for your business.
Websites and landing pages are very different functionally and we’ll get to that, but first let’s go over the basics.
What is a website?
A website is a multi-page platform where you can house information about your business, share resources, post blogs, connect with your audience, and more. The purpose of a website is to showcase all the aspects of your business.
Each page or section of your website will have a different purpose. For example, you might have an About You page that tells your audience who you are and you might also have a ...