How to Create a High-Converting Sales Page
Apr 04, 2022
Sales pages are uniquely designed to convert clicks into clients! With strategic copywriting and calls to action, your sales page can be the number one driver for signing up new clients.
So, how do you create a high-converting sales page that will do the heavy lifting for you? We’ll get to that, but first let's talk about the purpose of your sales page.
Unlike your website, where each page has a different purpose and call to action, your sales page has one purpose… CONVERSION. No distractions like freebies, email subscriptions, or webinar signups - the only purpose is to convert.
Your sales page should effortlessly move your audience through your sales funnel. Think of it as your hardest working employee - constantly promoting your amazing offers and converting clicks into clients.
Now, let’s create a high-converting sales page!
Your sales page is a place where your potential clients decide whether or not to work with you, so you should expect to spend some time optimizing it. There are a few best practices you should follow, and we also wanted to share some insider tips that will take your sales page to the next level.
- Stay on brand. Once your audience clicks through and lands on your sales page, they should be able to recognize they’re in the right place. Every aspect from the color palette to the tone and messaging should be on-brand. It helps build know, like, and trust which makes a big difference when you’re asking someone to sign up for your course or coaching program. The fonts, colors, photos, and copy all play a part in the ultimate decision your audience makes.
- Write a captivating headline. It’s the first thing your audience sees and could be the last if you don’t spend time optimizing it. Your headline should immediately hook your audience and make them want to keep scrolling. It should be simple yet clear so that your potential clients know exactly why they’re on your sales page. First impressions matter so don’t worry about spending too much time obsessing over this… it’s important!
- Use persuasive copy. Copywriting is a BIG part of optimizing your sales page for conversion. If the point of your sales page is to drive sales, then the copy needs to do all the hard work. A high-converting sales page has persuasive copywriting that tells the reader exactly what to do next. Your audience should never have to guess where to go or be left with unanswered questions - the copy should handle all of that for you.
- Focus on the benefits. The main question your audience is going to have while they’re on your sales page is ‘what’s in it for me?’. They want to know how signing up for your online course or coaching program is going to benefit them, and that’s exactly what your sales page should focus on! Turn the features of your course or program into benefits and show your audience why they need to work with you.
- Keep it simple and specific. The only purpose of your sales page is to drive conversions, so it needs to focus on that one task. Don't add any shiny distractions that might pull your audience away from your offer. Each section should be simple enough to keep the reader scrolling, and specific enough to convince them to work with you. It should also use the same language that your audience uses (no industry jargon or little-known abbreviations). And remember that whitespace is good!
- Strategically place CTAs. This goes along with persuasive copywriting, but it really needs to be emphasized how important it is to strategically place your call to action. It should go with the flow of your sales page and make sense that you’re asking someone to take action. The placement should feel like the next natural step for your audience.
- Use testimonials. Testimonials are great because it gives your audience the social proof they want to see before they take action. It’s a natural part of decision making for humans to want to verify results, and your sales page can make that very easy for your audience. Adding a testimonial section also ensures that your audience doesn’t have to jump around to different platforms to see what people are saying about you. And trust us, they are looking for that information. So, package it up nicely and give the people what they want!
- Look at your data. The only way to know what’s working is by looking at your data. The host platform you use might have built-in analytics, or you could use a third party platform like Google Analytics. Just remember there is always room for improvement and your data will show you where.
Are you ready to launch a sales page?
Optimizing a sales page takes time but it can pay off tremendously! Sales page’s convert at nearly double the rate of a website or landing page, and that’s in large part because they’re so simple. They give your audience exactly the information they need in an easy-to-read format.
If you’re considering launching a sales page to boost your marketing strategy, then we highly recommend using Canva. Not only can you design a gorgeous sales page in Canva, but you can also HOST IT FOR FREE. It’s an insanely good deal - especially if you don’t have a website yet.
You can design your sales page from scratch or use a professionally designed template. Here’s some examples of our sales page templates that are optimized for course creators, coaches, and service providers. Or visit or shop to see more of our website, marketing, and branding templates!