Content marketing on social media is a great way to connect with your target audience. The concept is really simple - you share content that builds awareness about your brand, interest in your expertise, and a desire to work with you.
You can build a content marketing strategy that moves your audience through your sales funnel and generates qualified leads - all you need is a few organization tools, a solid marketing strategy, and time on your calendar for creating content.
The amount of time you put into your content marketing strategy is totally up to you. Every business is different and every business owner has different goals, so do what works for you. Once you determine how much time you want to allocate, you can start organizing your ideas and building a content calendar. Here are the two marketing tools you need to get started:
Content buckets (aka content pillars) keep your content ideas organized. They’re also a great tool to help you create consistent...
Email marketing is a great way to connect with your ideal clients. It is still one of the most effective ways to find qualified leads and sell your offers, AND it can be completely automated.
You can build email campaigns that move your email subscribers through your sales funnel - and grow your online coaching business.
Why is email marketing so effective for online Course Creators and Coaches?
Email marketing is uniquely effective for course creators and coaches for several reasons.
Email marketing is more personalized than other forms of marketing. It allows you to build connections through brand storytelling - which is much more difficult on borrowed platforms like social media. You can create email campaigns that speak directly to your engaged audience and control the flow of content.
Email marketing allows you to share more value. It gives you the opportunity to show your target audience how they will benefit from working with you. You can share client success...
Your website homepage is often the first impression you make with potential clients - so it needs to be optimized to retain interest.
Consumers (including your website visitors) want to easily find the information they need and that’s why your homepage is important. You have just a few seconds to grab their attention and tell them who you are and what you do. If they don’t see that information immediately, then they will go right back to Google and keep searching.
Optimizing your website homepage doesn’t have to be difficult - you just need to know what to include AND what not to include.
What should your homepage include?
There are several key pieces of information that your visitors need to see in order to start building interest and trust. Your homepage design layout is up to you - just make sure it’s designed to encourage visitors to keep scrolling.
Clear and simple headline.
Also known as the hero, your homepage headline is the...
Email marketing helps you connect with your target audience and convert qualified leads into loyal clients. It’s one of the most cost effective marketing strategies and it can be automated to save you time. If you’re wondering if email marketing is still effective, then just look at the statistics.
Email marketing is the best way to find your ideal client as long as you implement a strategy that works for your business model. One that only brings qualified traffic to your page and converts clicks into clients. There is no one-size fits all approach to email marketing, but there are a few tips and best practices you can use.
How to build your email list
The first step is to build your list. You will need an email marketing opt in that makes your website visitors want to give you their email address....
The Canva Pro Brand Kit organizes your logo variations, color palette, and fonts. Once you set up your brand kit, Canva will conveniently store your brand elements. Your brand kit can be applied to templates with a single click, or you can easily access your brand elements when DIYing your designs.
Why you need a brand kit
Your brand kit is so much more than an organization tool - it’s a visual guide that represents your brand identity. It helps you create consistent content that your audience will recognize immediately. Your brand kit should guide and inspire all of your content - your website, social media, blogs, landing pages, business card, email banner, and so much more.
Canva Pro makes it easy to create on-brand content with the Brand Kit. You can try it out for free for 30 days by using our affiliate link (the standard Canva trial is only 14 days). Once you try this Canva feature, you’ll understand why Pro users rave about it.
Your professional website should be your hardest working employee - it should consistently push your visitors through your sales funnel and function as a system that allows you to spend your time how you want (without worrying about work!).
Your website is often the first impression you make with potential clients so it needs to be memorable, carefully planned, and strategically designed. This takes time and specific skills and that’s why a lot of entrepreneurs turn to alternatives rather than DIY their website.
Website templates are a popular option for online coaches and course creators. They’re easier than building a website from scratch and less expensive than a custom built website. If you want to quickly and affordably launch a professional website, then website templates are an ideal solution.
What is a website template?
A website template is a pre-made website design that you can easily add your content and brand elements to. You can change the...
Canva is a free design platform for small business owners, marketers, and creatives. It has built-in tools to help you easily create marketing and branding content without needing to learn complex graphic design skills.
Canva also offers a paid version that’s perfect for graphic designers who have more technical design skills than the average user. If you’re interested in trying Canva Pro, then you can use our affiliate link to get a free 30 day trial (the standard trial is only 14 days).
The free Canva version gives you access to thousands of templates, design elements, and free resources. The templates are especially useful for small business owners who don’t have spare time to spend on designing content from scratch.
Canva is a versatile design tool that helps you create so much more than social media posts, landing pages, and lead magnets. You can also create the staples every business needs to build a brand, stay connected, and get...
We all know that Canva is a great design platform for small business owners. You can easily create all the content you need to promote your brand with a FREE Canva account. If you haven’t jumped on the Canva bandwagon yet, maybe this list of design elements will finally convince you to check it out.
Canva not only gives you access to hundreds of free templates, you also get access to thousands of free Canva elements. The design possibilities are seemingly endless (even with the free version of Canva)! So the question is how do you sort through all of those options to find the perfect design elements for your brand?
That’s why we’ve put together this easy-to-read list of Canva element keywords - they're organized by design aesthetic to help you find the right design elements for your brand!
Let’s talk about how to use the search feature in Canva elements.
You can find Canva elements on the left hand side of the...
Worksheets are perfect for sharing information with your audience and adding more value to your online course, webinar or coaching program.
You can use worksheets as educational tools to guide your clients through your program and ensure they get the most out of their time with you. You can also use them to bring awareness to your flagship offer.
For example, you may want to host a webinar to give your audience a sneak peek at what you do. Sharing a worksheet is a great way to add value, save time for your viewers, and create credibility for your brand.
They’re not only great educational tools - worksheets are also perfect for moving your audience through your sales funnel!
Why you should use Canva to create your worksheets!
If worksheets sound like a useful tool for your online business, then Canva is the perfect design platform for you! You can create all of your worksheet designs for free or try Canva Pro for 30 days by using our affiliate link!
If you need help creating consistent, share-worthy content for your online business, then Canva is a platform you should definitely be on. It’s free and has all the tools you need!
Beyond the thousands of done-for-you templates, stock photos, and visual elements, Canva also has hidden shortcuts built-in to boost your workflow and save time.
These 8 Canva features and shortcuts will help you design smarter and faster so you can get back to running your business!
1) Keyboard Shortcuts. The number one Canva tip that will help you design smarter is learning the keyboard shortcuts! They’re really simple and save you SO.MUCH.TIME. Start by just memorizing a few shortcuts and gradually add more as you get into the swing of it. We’ve created a Canva Cheat Sheet for you to help you start practicing! Print a copy to keep at your desk for quick reference and you’ll be a Canva pro in no time!
2) Lock Elements. The lock feature lets you...