Create, Launch, and Sell Your Online Course with Kajabi

kajabi tips May 03, 2022

If you have an expertise that you want to share with the world, then you can easily monetize your knowledge with an online course. Online courses let you share your knowledge through a digital product. You can break down a complex subject into bite-sized units so that your clients learn at their own pace.

Starting an online business can seem overwhelming. But, with the right tools, you can build a business with the knowledge you already have. 

How to start your online business:

For online course creators, choosing the right platform is the jumping off point to building a successful online business. The platform you choose to host your online courses can either set you up for success or cause a lot of headaches. So, it’s important to look at your options carefully.

Learning platforms like Kajabi, Thinkific, and Teachable give you the tools you need to turn your knowledge into a valuable product. There's a lot of options when it comes to finding the perfect learning platform for your online business. So, to save you some time, we've put together an honest break down of the most popular learning platforms. 

Kajabi: Kajabi is an all-inclusive platform. You can build your online courses, market them, process payments, schedule meetings, host live events, share digital resources, send emails, and build sales funnels. Kajabi is best known for its comprehensive marketing tools. For example, Kajabi Pipelines are built-in sales funnels that bring together your landing pages, email marketing, and triggered automations. If marketing is a top priority for your online business, then Kajabi is the best choice for you. The only downside is the price (but you won’t need to spend money on any third party integrations).

ConvertKit: ConvertKit is also an all-inclusive platform. You can design your website and landing pages, create automated email campaigns, and build sales funnels. Kajabi and ConvertKit have a seamless integration because it’s so common for ConvertKit users to ‘upgrade’ to Kajabi. The only difference between these top two platforms is the scalability. The ConvertKit pricing structure is based on user count (the more clients you have, the more expensive it is to use the platform). Kajabi and ConvertKit are the most popular learning platforms for course creators by far. 

Teachable: Teachable is a great platform for hosting your online courses. The course builder is easy to use and gives you lots of customization options. Teachable is considered an ideal learning platform for new business owners because of its simplicity and low price. However, the base plan on Teachable forces you to give the platform 5% of your profits (which is not common on learning platforms). You’ll also need to learn how to write code in order to customize your website on the complex website builder. Teachable is a good option for you if you don’t mind doing the back-end, tech work. 

Thinkific: Thinkific is another very popular platform for building online courses. The drag and drop course builder is easy to use so that you can set up your online course relatively quickly. You’ll get a lot of flexibility when it comes to structuring your course so you can add as much detail as you want. However, the website builder lacks customization features and you will be forced to use third party integrations for your marketing strategy. Thinkific is ideal if you don't mind relying on integrations.

Kajabi and ConvertKit are the best options if you want an all-inclusive platform. You'll save money and time with either. However, once your online business starts growing, you will have trouble scaling with ConvertKit.

That’s why Kajabi is the perfect platform for online course creators. You get all the features you need to build your courses, website, and landing pages. Plus, all the capabilities needed to grow and scale your business long-term. It’s the only all-in-one platform specifically designed to help course creators plan, create, and sell online courses.

What makes Kajabi stand out?

When it comes to your online business, it's so much easier to have all the tools you need in one place. A fully-customizable course builder, website builder, landing pages, sales funnels, email campaigns, and CRM. That's what makes Kajabi the best platform - it has the ability to support every aspect of your business. 

Course Structure and Building

Kajabi offers several options for how to structure your content:

  • Mini Course - Perfect for a single-category course that gives a quick solution. This is a great option for generating qualified leads to a more in-depth program. 
  • Online Course - Perfect for a multi-category course that involves teaching multiple topics. This option lets you easily structure a complex course. 
  • Evergreen Training - This is great for creating drip content where you release bits of a program over time. You can automate daily, weekly, or monthly content for your clients. 
  • Membership - This option is for content sharing that evolves over time. It’s perfect for sharing digital products and building a connection over a long period of time. 
  • Community - You can build a community with Kajabi to share your expertise. This is great for bringing like-minded entrepreneurs together to share valuable content and encourage each other. 
  • DIY - This is perfect if you already know exactly how you want to structure your entire program. This start from scratch option is designed for coaches and course creators who are switching from a different platform to Kajabi. 

Having all these options for structuring your content will help you continuously grow your business on one platform. Even if you’re starting with a single online course, you will have the ability to add more products in the future. 

Website Builder and Landing Pages

Kajabi gives you the tools to build a professional website and landing pages, so let’s start with the website builder… The editor is drag and drop so you can easily arrange your web pages. Plus, you get access to basic templates to help you get started. Kajabi lets you control all the design elements that make your website unique. 

Kajabi also gives you the ability to create landing pages. For example, you can create a sales page for conversion, a landing page for directing traffic, or an opt-in page for growing your email list. Landing pages are standard for most platforms, but Kajabi has a built-in CRM system that lets you track your audience and set up automated interactions: 

  • Tag, segment, and filter your audience
  • Trigger email sequences, coupons, and access
  • Track behavior, engagement, and progress

With Kajabi, you can easily utilize landing pages as sales funnels and fully integrate them with the CRM to scale your business effortlessly. 

Client Experience and Progress

Kajabi gives you a birds eye view of your clients’ experience and progress. Easily see where your clients are getting stuck, when they’re losing interest, or if you need to add more material. You can track progress reports for individual clients, specific courses, community members and so much more. The analytics features help you ensure that your clients are getting what they need. 

Kajabi also has built-in assessment features you can use to test your clients progress. You can create multiple choice quizzes, open ended questionnaires, fill in the blank statements, or your clients can upload content (PDFs, Word docs, videos, images, or audio files). Kajabi gives you the tools needed to make sure your clients get the experience they deserve and the knowledge they need. 

Pipelines and Marketing Tools

Kajabi pipelines are seriously THE BEST feature you can find on any platform for coaching and course sharing! Imagine having the ability to completely automate your marketing strategy… email sequencing, promotional offers, product launches, webinars… that's what Kajabi pipelines are designed for.

Kajabi pipelines are automated marketing campaigns that utilize your landing pages, opt-ins, and email marketing to help you sell your offers. Pipelines are a built-in sales funnel that take your audience from awareness to action. You can put together multiple pipelines for various purposes like capturing emails, launching products, promoting offers, and hosting webinars. 

Each pipeline is designed to move your audience closer to purchasing AND they can be completely automated! Kajabi is the only platform with the capability to not only build your courses, but also drive traffic to them and automate your marketing campaigns. 

Live Events

Kajabi gives you the ability to go live for training sessions, conferences, and webinars. Going live is a great way to connect with your audience and Kajabi makes it simple. Just choose your event type and you can create a landing page, add countdowns, set up a registration, and build an email campaign to effortlessly drive traffic to your event.

Other platforms don’t offer the ability to host a live event which forces you to turn to yet another platform. If live events are a strategy you plan to use, then Kajabi is the best platform for you. You can host live events that are suited for your audience and automate the registration process by setting up a pipeline. 


Kajabi also offers integrations that give you the option to keep your favorite third party platforms or utilize powerful analytics tools.

  • Email Integrations: Although Kajabi has built-in email capabilities that include triggered sequencing, you still have the option to use your preferred platform - Aweber, Mailchimp, Drip, ConvertKit, and ActiveCampaign.
  • Analytics Integrations: Kajabi will automatically put the tracking codes into the header and footer of your web pages so you don’t have to update the code yourself. Kajabi natively integrates with Segment, Google Analytics, and Facebook Pixel. 
  • Kajabi also integrates with ClickFunnels to capture leads and store contact information.

If you didn’t see your favorite platforms on the list, then you can easily use Zapier to integrate apps with the Kajabi platform. 

The Bottom Line

Kajabi offers unique features that other platforms don’t support like pipelines (aka sales funnels), email marketing, and robust design features. Kajabi also gives you marketing capabilities that other platforms force you to outsource. But where Kajabi really outshines the competition is its ability to scale. 

For coaches and course creators, Kajabi is the ideal platform because it gives you the ability to automate your growth with built-in pipelines and marketing tools. You can host, promote, and sell your offers all on one platform. 

Kajabi is designed to help coaches and course creators build, launch, and sell. It’s an all-in-one package that gives you all the tools needed to grow your online business. You can get a 30-day free trial when you sign up using our affiliate link (the basic trial only gives you a 14-day pass). If you’re still not sure which platform is right for you, then give them all a test run. It’s the best way to get inside and see for yourself what platform is right for you. 

Here’s a few more resources to help you get started on this exciting new journey! Remember, building a business takes patience, dedication, and community - never be afraid to reach out for help!

Free Content Calendar template for Google Sheets - Download the free Google Sheets template and learn how to customize your own social media calendar. 

What is a Landing Page? - Learn what a landing page is, why your online business needs one, and how to design a landing page that converts!

5 Must-Have Email Sequences for Course Creators and Coaches - Get the sequences that your email marketing strategy needs. 

And don’t forget to check out our FREE RESOURCE LIBRARY






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