Email marketing is one of the most effective ways to connect with your target audience. Despite the rumors that email marketing is on the way out, it continues to be a top marketing strategy for business owners.
> 64% of small businesses use email marketing
> 4 out of 5 marketers would rather give up social media marketing
Even with other marketing strategies like social media, podcasts, and video content on the rise… email marketing shouldn’t be overlooked for many reasons.
What are the benefits of email marketing?
Email marketing continues to be a reliable strategy for sharing information, generating leads, and increasing revenue. There are 4 key reasons you should consider implementing an email marketing strategy to grow your business.
How to get started with email marketing?
First things first, you’ve got to build that list! It takes time and a really good lead magnet, but you will eventually have an email list full of qualified leads.
Creating an enticing lead magnet is an important step in building your email marketing strategy. It’s the high-value offer that’s going to get your audience to sign up for your email list. Remember that email addresses are very valuable (people don’t just hand those out), so your lead magnet needs to be valuable as well. You can create an ebook, digital download, checklist, workbook, mini course… the structure and content are completely up to you, but the goal is to get email addresses so make it worthy!
After you’ve crafted the perfect lead magnet, you’ll need to work on the email templates that make up your campaigns. The creative design and copywriting are totally up to you. You’re the only one who knows what resonates with your target audience, so put those ideas into a draft and start building email templates. You can create different campaigns with different purposes such as a welcome sequence, a retargeting sequence, or a holiday sale sequence. Starting with email templates makes it a lot easier to create new sequences and continue growing your business.
Now that you have your email templates and campaigns built out, you just need to automate the process. There are a lot of great platforms designed to streamline email marketing so it’s just a matter of finding the right one for you. Some all-inclusive platforms like Kajabi can do it all - website design, email marketing, course creation, sales funnels, and blogging. If you aren’t already using an all-inclusive platform, then you’ll need to look at the options and find an email platform that integrates with your website platform. Check out the different platforms and shop around for the best fit for your business.
How can we help?
Building an email marketing strategy can be time consuming, but there are a lot of helpful resources!