The Benefits of Email Marketing

marketing tips Mar 22, 2022

Email marketing is one of the most effective ways to connect with your target audience. Despite the rumors that email marketing is on the way out, it continues to be a top marketing strategy for business owners. 

> 64% of small businesses use email marketing

> 4 out of 5 marketers would rather give up social media marketing

Even with other marketing strategies like social media, podcasts, and video content on the rise… email marketing shouldn’t be overlooked for many reasons. 

What are the benefits of email marketing?

Email marketing continues to be a reliable strategy for sharing information, generating leads, and increasing revenue. There are 4 key reasons you should consider implementing an email marketing strategy to grow your business. 

  1. You can share personalized content. You can design your email campaigns to share targeted content that's customized to your audience’s needs. Email marketing allows you to create a catered experience that moves your audience through your sales funnel. Unlike public platforms where the content is one-size-fits-all, email marketing can be more personal.  
  2. You can build connections with quality leads. Anyone who signs up for your email list is in your warm audience - they’ve already found value and they’re looking for more. This type of marketing outreach cannot be mimicked on other platforms (following a social account is not equivalent to exchanging email), so this creates a unique opportunity for you to build meaningful connections that will hopefully convert into loyal clients.  
  3. You can streamline campaigns. Successful email marketing depends on campaigns with targeted content that works with your sales funnel. Setting up the email templates requires some copywriting and design time up front, but it will be a real time saver in the long run. Once you’ve created your email templates, you can set the rest on auto pilot. There’s a lot of great platforms to choose from that are designed to streamline your email marketing. Kajabi is our favorite. Mailchimp, Hubspot, MailerLite, and Drip are also popular among online entrepreneurs. 
  4. You have more control. Ok, let’s be honest… social media can be a great marketing tool BUT you have very little control over what happens. From algorithms to internet trolls, social media can be a frustrating platform for marketing. On the other hand, you can completely control your email marketing campaigns and you don’t have to worry about if your content is reaching the right audience. 

How to get started with email marketing?

First things first, you’ve got to build that list! It takes time and a really good lead magnet, but you will eventually have an email list full of qualified leads. 

Creating an enticing lead magnet is an important step in building your email marketing strategy. It’s the high-value offer that’s going to get your audience to sign up for your email list. Remember that email addresses are very valuable (people don’t just hand those out), so your lead magnet needs to be valuable as well. You can create an ebook, digital download, checklist, workbook, mini course… the structure and content are completely up to you, but the goal is to get email addresses so make it worthy!

After you’ve crafted the perfect lead magnet, you’ll need to work on the email templates that make up your campaigns. The creative design and copywriting are totally up to you. You’re the only one who knows what resonates with your target audience, so put those ideas into a draft and start building email templates. You can create different campaigns with different purposes such as a welcome sequence, a retargeting sequence, or a holiday sale sequence. Starting with email templates makes it a lot easier to create new sequences and continue growing your business. 

Now that you have your email templates and campaigns built out, you just need to automate the process. There are a lot of great platforms designed to streamline email marketing so it’s just a matter of finding the right one for you. Some all-inclusive platforms like Kajabi can do it all - website design, email marketing, course creation, sales funnels, and blogging. If you aren’t already using an all-inclusive platform, then you’ll need to look at the options and find an email platform that integrates with your website platform. Check out the different platforms and shop around for the best fit for your business. 

How can we help?

Building an email marketing strategy can be time consuming, but there are a lot of helpful resources! 

  • Lead magnet templates are perfect for creating a high-value lead magnet that converts. We design lead magnets in Canva to help service providers create workbooks, bonus resources, mini guides, and more. Our lead magnet templates are strategically designed to move your audience through your sales funnel. 
  • Email copywriting templates are great for creating the email templates you need for your campaigns. Each email template includes copywriting prompts so you can effectively share information about your business. 
  • FREE Welcome Email Sequence! You get an email template bundle that’s designed to welcome your new subscribers and encourage them to take action. Get your free Welcome Email Sequence template bundle!

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