Canva: Designed for Your Success!
Canva is a powerful design platform where you can create custom digital illustrations to promote your brand. It’s a favorite among online entrepreneurs and creatives because of it’s intuitive and user-friendly interface. Unlike other design platforms, Canva doesn’t require expert-level design skills - the platform actually provides hundreds of templates to help users without backgrounds in design create professional-quality content.
We love Canva because it’s designed to help you succeed. From it’s built-in brand kit to the video editing capabilities, Canva has powerful tools designed to help you create all the content you need to promote your online business.
Canva for Online Entrepreneurs
Canva is a dynamic platform that can boost your online strategy and help you build a successful online business. There are so many ways you can use Canva to grow your business successfully.
Social Media Content: Social media marketing is one of the most cost-effective strategies for reaching your target audience. Over 60% of social media users expect brands to have a social media presence and 90% want to connect with their favorite brands on social media.
If you want to use social media to reach your target audience, then you’re going to need branded content that stops the scroll. Canva is perfect for designing marketing and branding content, and creating a cohesive look across multiple platforms.
The best part about using Canva for social media marketing is that it can be streamlined. Canva integrates with pretty much any social media platform (Instagram, Facebook, Pinterest, Twitter, LinkedIn, Slack, and Tumblr), so you don’t have to jump around to different platforms to share new content.
Video Content: Video content has quickly become the most efficient way to connect with your target audience. Consumers are drawn to video content because they can get more information in a shorter amount of time.
As much as we love video content, we have to admit that it can be a pain to create. It took some trial and error for us to figure out how to incorporate video content into our marketing strategy, and Canva ended up being the MVP.
We wrote a blog that goes into more detail about how to utilize Canva’s capabilities to create video content and you can read that here. Our biggest takeaway from our learning experience with video content is to look at the data! What works for our brand might not work for yours, and vice versa, so make sure you're looking at your numbers to see what’s working.
Marketing Campaigns: Marketing campaigns require A LOT of design work. You need captivating visuals that draw in your audience. Especially if you’re using paid advertising - you don’t want to waste resources on a campaign that doesn’t convert because the graphics weren’t strategically designed.
Canva can help you create the content you need to launch a marketing campaign on multiple platforms. Whether you’re creating content for your website, social media, email, blog, podcast, sales page… Canva can help you design a cohesive look and help you build brand recognition.
We use multiple platforms to reach our target audience and Canva is our number one go-to for creating marketing content. We can design and organize all of our marketing content in one place!
Landing Page Design and Host: One of the best Canva features is the ability to host a landing page. With a free Canva account, you can design AND launch a landing/sales page. It won’t have as many capabilities as a full-fledged website, but it will give your audience a place to find important information about your business. If you’re interested in learning about the differences between websites and landing pages, then check out our blog post.
Designing a landing page does require a higher level of skill and you’ll need some knowledge about user experience. But if you do the homework, you can create a simple and effective landing page that effortlessly moves your audience through your sales funnel.
We’ve designed several landing pages in Canva and other platforms and can honestly say that a Canva landing page is perfect for launching a new business! Canva landing pages are also great for creating a sales page for a specific marketing campaign.
How do we use Canva?
We use Canva to design website, marketing, branding, and client-experience content for service providers. Our design process is centered around optimizing for conversion so that you can focus on what you do best - serving your clients.
We understand how much design work and strategic planning goes into successfully launching and growing a business and that’s why we started The Empowering Collective. With our combined experience and expertise, we know how to create content that converts. And we believe that access to design tools and digital product kits should be affordable so that everyone has the opportunity to build their dream business.
Where to start?
If you are launching a new business, these are the 5 Canva templates we recommend for creating a cohesive look across platforms
- Landing/sales page - space for your audience to learn about your services
- Lead magnet - opt-in that generates qualified leads
- Workbook - versatile template bundle that can be repurposed for multiple uses
- Social media templates - branded graphics that build recognition
- Brand board - organize your brand elements (colors, fonts, imagery)
We offer all of these templates and more in our shop and we have a FREE brand board template that you can access here. If you’re thinking about launching a new business online, then we definitely recommend trying Canva. You can sign up for free using our affiliate link or by going to canva.com.
