How to Create a Brand Kit

Putting together a comprehensive brand kit is one of the best decisions you will make for your business. You can get a done-for-you brand kit or you can build one from scratch - either way, your brand kit is going to save you so much time and help you build a recognizable brand. 

 

A brand kit organizes all of your brand elements: logos, brand marks, color palette, typography, and brand imagery. A comprehensive, or all-inclusive, brand kit includes all of those core visual elements as well as templates to help you quickly create content for any platform - social media templates, email templates, website templates, lead magnets, and workbooks to name a few. 

 

Your brand kit should also include brand guidelines for how and when to use your visual elements. For example, you may have a main logo and several brand marks - your brand kit should include guidelines for when and how to use each iteration of your logo. Your brand guidelines are just as important as your visual elements because they are what help you pull together a cohesive look across platforms and build brand recognition. 

 

 

There are so many great resources to help you create a brand kit. If you’re launching a new brand, you can start with a brand board to organize your visual elements (here’s a link to our FREE Brand Board Canva Template). If you’re ready for an all-inclusive brand kit, you can use a professionally designed brand kit or build one from scratch in Canva. Either way, you will need to invest resources into creating your brand kit... but the alternative is constantly struggling to create consistent content - so let’s start building your brand kit! 

 

Start with the core elements: logos, colors, typography, and imagery.

 

Now that you have your core visual elements, you can start creating branding and marketing content. A good strategy is to have several branded templates that are versatile so you can create consistent content across platforms. We highly recommend social media templates, email templates, a lead magnet, and a workbook for starters. Using templates makes it super easy to churn out content and stay engaged with your audience. 

 

 

There are several resources that can help you organize your professional brand so that you can create consistent content for your online business.

 

All of these options are perfect for launching a new brand or giving your brand a little makeover. Just be aware that the final option does take time - not only for the actual design process but also for finding inspiration. The inspiration is often what holds back small business owners from immediately launching a brand strategy. Just remember that no matter what option you choose, you’ve got this! 

 

Take this starter guide and build a brand that amplifies your values, goals, and personality! 

 

Here are some examples of The Empowering Collective brand boards, mini brand kits, and complete brand kits! All of our branding templates are professionally designed in Canva and are fully customizable with a free Canva account.

 

You can visit the shop to find these brand kits and more!

 

 

A brand board is a great place to start if you're launching a new brand or updating your current brand. It includes all the core visual elements you need to build a recognizable brand: logo, brand marks, a unique color palette, typography, and brand imagery. Here’s an example of our Color Pop Brand Board Template. 

 

 

 

Mini brand kits are perfect for organizing your core visual elements and building a consistent online presence. The mini brand kits include a complete brand board to organize your core visual elements as well as: email templates, highlight covers for Instagram, social media icons, and a custom business card. Here’s an example of our Feminine Mini Brand Kit.

 

 

 

The complete brand kits are an all-inclusive bundle so you can launch your brand and create consistent content for all the platforms you use. The complete brand kits include a brand board template with all your core visual elements as well as: Instagram post templates, Pinterest templates, email templates, Instagram highlight covers, social media icons, and a business card template. You will also get a complete Ebook template perfect for creating client experience content. Here’s an example of our Minimalist Complete Brand Kit.