It’s no secret that brand recognition is key to the long-term success of your business. Building a recognizable brand is how you create know, like, and trust with your audience. When consumers see a brand they recognize, they are more likely to stop scrolling, consume the content, and connect with the creator. So, building brand recognition is a necessary step in building your dream business!

 

 

First, let’s talk about branding in general. Branding is everything about your business that makes it unique - your values and goals, your visual elements, and your overall client experience. It’s every little detail you pour into creating a unique and special experience for your clients - from your gorgeously designed website to your offboarding experience and everything in between! 

 

Brand recognition is the end-goal of branding - it’s the ability of your audience to identify your brand without you explicitly saying...

By now, you’ve probably started feeling the pressure to churn out more and more content to promote your offers and build brand awareness. The demand for marketing and branding content is at an all time high: 85% of marketers say the demand for content has increased in the past year, and a staggering 87% of consumers want personalized content. With such a high demand for personalized content, more and more marketers and creatives are relying on templates to produce more content. 

 

Templates allow you to create relevant marketing and branding content quickly. And with 52% of consumers saying they would switch brands for a more personalized experience, it’s up to marketers and creatives to produce content that speaks directly to their target audience. Creating consistent content from scratch is way too time-consuming, and one of the biggest reasons for the high demand for professionally designed templates. 

 

 

Marketers and...

As the year comes to an end one thing is certain, the shift from corporate jobs to freelance work is permanent and growing. Over the last year, more than two million Americans decided to leave the traditional 9-5 and transition to freelance work. There are obvious reasons why this massive movement took off but many economists and employers assumed normalcy would return. However, there is little evidence suggesting that workers will go back to business as usual.

 

Over the past year, women left the workforce en masse. Overworked and under-appreciated, many chose to leave their careers in search for some balance. Freelance work gives women the opportunity to pursue their passions, build a career, and live a full life. Female entrepreneurs have more control over their daily lives and a greater earning potential. There are no barriers when you own your own business; you get to set the rules and decide how you spend your time. 

 

Of course owning a business is challenging...

Creating a positive client experience is so important for your business. It helps promote loyalty and encourages your clients to vouch for your services. Every touch point from onboarding through offboarding needs to be carefully curated for an ideal experience for your clients. 

 

Each step of the client journey takes valuable time that you may not have, so we wanted to share some tips on how to improve your client experience AND save time. If you’re just getting started with your online business, then this is a great outline for setting up your client experience. Or maybe you're just looking for ways to save time and scale your business. Either way, these tips are for you!

 

 

There are so many great tools designed to help you automate at each step of your funnel. Email campaigns, scheduling, invoicing… pretty much any touch point with your client can be automated with the right tools. 

 

We prefer using Kajabi...