It’s no secret that brand recognition is key to the long-term success of your business. Building a recognizable brand is how you create know, like, and trust with your audience. When consumers see a brand they recognize, they are more likely to stop scrolling, consume the content, and connect with the creator. So, building brand recognition is a necessary step in building your dream business!
What is brand recognition?
First, let’s talk about branding in general. Branding is everything about your business that makes it unique - your values and goals, your visual elements, and your overall client experience. It’s every little detail you pour into creating a unique and special experience for your clients - from your gorgeously designed website to your offboarding experience and everything in between!
Brand recognition is the end-goal of branding - it’s the ability of your audience to identify your brand without you explicitly saying...